What is search engine?
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| First hand on SEO |
Search engine is a powerful software application built specifically to transmit human input dialogue (search input) to relavant indexed results (search results).
Search engine run on fully automated crawlers and indexing bot, and this is why it's always available and accessible. Search engine work with kubernetes like, and this is why they never crash.
Types Of Search Engines
We have many different types of search engine;
- Bing
- Yahoo
- Baidu
- Wikipedia
- Yandex, etcetera.
All the above mentioned are great example of search engines located from different geographic location, yet accessible world wide, free to use and easy to access on multiple devices.
Read also: Learn Python Programming Language.
Search Engine Optimization SEO
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| Optimised pages |
The acronym SEO stands for "search engine optimization". This is the ability to publish, to render information, insight and problem-solving data, through the means of blogs, websites and apps, so important that search engines decide to accept and deliver it to users respectively.
Crawling and Indexing
We keep mentioning crawling and Indexing; This are two separate automated programs with one end-means, it may feel harder to understand the work and attribute of both. Hence, we shall guide your path to better understanding on how one differs the other and how both works together. With all the difference one cannot serve to purpose unless they come together, to explore more about "SEO" read Google blog SEO starter guide.
What is Crawling?
These are search engine bots design with the capability to walk through the pages of a blog, website or app, in other to trigger google index mechanism to check whether the content should be index or not.
The word "crawl" in real world perspective means to walk with both hands and legs while lying on the ground. This crawlers bots are trained to exercise the same behaviour on intended content, likely by gushing into a web 🕸️ page or alike to review it's content indexing criteria and submit the result to Google Search Console indexing bots. To learn more, please visit "google crawlers" on google's search engine bar.
What is Indexing?
When a webpage from a website or app is brought to Google Search Engine and it happens to appear on Google Search Results, enabling users to obtain information, insight and solution base on search request, such appearance is said to be called indexing.
Example;
Suppose you pinned a paper 📜 on a school notice board, and that paper contains some information relevant to the students, but before putting the paper the management had checked what is written to make sure it's actually delivering the goal information to the students.
That checking is what we refer to as crawling and the Pinning 📌 of the paper as indexing; while the board remains the Search Engine.
Navigation
This is very crucial stage; this is where a lot of people mess up with their SEO without even knowing.
Navigation is so important that website get rejected by Google AdSense for not doing it properly. Navigation is simple to do as it's easy slip off path.
A proper navigation includes your side-bars, labels, and categories of your site content which help constitute easy access to users.
A well done ✅ navigation help organise your site base on user benefit and increase the chances of fast indexing and ranking. Try including user friendly feature as this may increase the site traffic and domain rating (DR).
Image Optimization
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| Image integration elevator |
Image optimisation: This refers to elevating image information, meta data tags, name and caption, so that it helps search engine index it. This helps the search engine to relate and understand specifically or similarly the content and it's importance, by the input dialogue keywords.
Optimized image increase the chances of a content to get index and recommendable to users. This allow the algorithm to recommend such type of images to users whose search request keywords relate completely or similarly or both.
How to do image optimisation
Is very easy to optimise an image for fast loading, accessibility and indexing.
- Weight Reduction
This is very crucial in web page which are made for private or public like search engine. This involve reducing weight of an image without losing its quality, size and not pixelated.
Example; suppose you have an image with 900kb weight and you decide you want to use that image for your new post, therefore for the image to load faster along with the webpage you decide to reduce the image to 700kb and the quality remain the same. I recommend you use WEBP.
- Name Tag
The "name" of an image is a identity of what the image is all about, this helps the algorithm to understand what the image is trying to connect with visitors. Example of bad naming "Angry African birds.jpg" while a good one should be "angry-african-birds.jpg"
- Meta Data
In meta-data this requires you to provide a description that detailed the information of the image which may help search engine to recommend it to users who are likely to click through it.
- Copyright Free
Avoid using copyrighted images on your public content, as this may hinder your progress not at start but when your blog became recognisable. At last it might alone tarnish your SEO and all the greater work you have put all the time. Among all the above on images, sounds like this is more dangerous and twisty.
How do I get my free images?
Getting free images for your content should not be a rocket science due to massive amount of free images provided by multiple website on different keywords and tags. Explore the following are copyright free images.
- Getty images
- Pexel.com
- Pixabay
- Shutter stock etc
Link Building 🔗
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| Link building strategy |
This involve sharing your link within your website's pages or outside the site for traffic and user experience. It might be sharing those links to your social media handles, like-sites or with other powerful site for domain rating.
The above definition lead to the classification of link 🔗 building strategy.
- Internal Backlink
- External Backlink
Internal Backlink: These type of links does not take users or visitors out of your website, blog and app. This are links that are interconnected within the environment allowing users to roam through for desired intent.
External Backlink: While internal backlink allow users to revolve around a specific URL, external backlink enable them to travel beyond to access ♿ information, insight from different sources, and this why writing a "disclaimer page" for your site content because you have no authority to the site or app you're referring users to.
Can broken link affect my SEO?
Of course! but wait! What is a broken link?
A broken link is a link which fails to take users to a promised destination. It's a link that always fail to connect when clicked and mostly this type of url end up displaying error.
Example; Error 404
Keywords
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| Keywords research for more traffic |
Keywords are the back-bone of every great content as this help target 🎯 visitors who are likely to visit or click through.
We have two types of keywords 🗝️ 🔐.
- Short Tail Keywords
- Long Tail Keywords
Short Tail Keywords: These type of keywords are mainly focus on phrase and word in particular. This kind of keywords application apparently help in writing title, subtitle.
Long Tail Keywords: This combined the use of both the short keywords and more, where a full sentence is used by many people as a question❓ or seek insight from search engine.
Conclusion
SEO is unlimited, no amount of information and knowledge could satisfy the need for seo, but am pretty sure this article is enough to kickstart the might in seo.
Try to make your personal research in the web for like details and more.
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SEO